Michelle Tang
Creative | Associate Creative Director
hellomichelefant@gmail.com
EDUCATION
MFA in Advertising, Academy of Art University, 2012 -2015
BA in Creative Media, Communication University of China, 2007 – 2011
(General Assembly, Certificate for User Experience Design, 2018)
(General Assembly, Certificate for Front-end Web Development, 2017)
WORKING EXPERIENCE
Weber Shandwick
Associate Creative Director
Previously: Senior art director | Art director | Designer
Help clients across tech, consumer and healthcare verticals build brands and develop breakthrough campaigns; Provide creative leadership by managing the visual style, concepting and layout of content across all platforms; Specialties include earned, ideation and concepting, graphic design, branding, typography, minimalism, motion graphics, web design, UX design, front-end web development and video production; Since joining the team, I've worked with a variety of clients like Nokia, VMware, Dolby, IBM, Kaiser Permanente, Bitdefender, McDonald’s, Airbnb, Amazon, Roche, Genentech, Additional Ventures, Tiedemann Advisor, Seagate, Gilead, Quickbooks, Eli Lilly, the Moore Foundation, Luxe and Nestle.
Angela Mears Foundation
Board Secretary
The Angela Mears Foundation is on a mission to make creative careers accessible to all, regardless of means or background. Through our Next Dragon Program, we enable under-resourced, aspiring creatives to accept low- or no-pay internships by providing grants to help with living expenses. These internships are the most common gateway to a fruitful creative career. Through these grants, the Angela Mears Foundation opens doors for diverse thinkers who may have otherwise been locked out of career-defining opportunities — and gives the world the benefit of their one-of-a-kind creativity.
Freelancer
10/2014 — Now
BeeFree Rebranding, 2022
XIAB Rebranding and Web Design, 2021-2022
Serendea Rebranding, 2021
Tomahawk Science, Branding and Web Design, 2019
BAYCAT, Re-branding and Web Design, 2019
Sara Scholarship, Web Design, 2017-2018
HKNTV, UI design , 05/2015
Web design for Feng Ying Investment Co., 10/2014-01/2015;
Art Director Intern
Young + Hungry A Creative Co-Op, 09-12/2014
Executed design projects for Spoon Rocket, MOBO and Super Hope advertising campaigns; Developed and maintained graphical standards, templates, and resources; Participated in presentation preparation and delivery
In-house Creative Intern
Dime Bags, 03-06/2014
Created company’s catalog; In charge of photo shoot, layout, and graphic design; Helped with branding, including social media exposure and posters for events
AWARDS
PRWeek Global Awards: Consumer Launch for “The Unbreakable Instrument” Campaign 2024
The Shorty Awards Beauty Winner for “The Unbreakable Instrument” Campaign 2024
NYF Advertising Awards — Grand Jury, 2021
Adweek Experimental Award Winner for “Only On Airbnb” Campaign—Adweek 2020
SABRE Award Winner for “Only On Airbnb” Campaign—SABRE Awards | Holmes Report 2020
Webby Award Winner for “Only On Airbnb” Campaign—Webby Awards 2020
SABRE Award Winner for VMware Employees First Campaign—SABRE Awards | Holmes Report 2019
Silver Anvil Award Winner of Excellence for Kaiser Permanente Challenge Possible Campaign—Silver Anvil 2019
Finalist for Kaiser Permanente Challenge Possible Campaign—SABRE Awards | Holmes Report 2019
Gold for “The One” Documentary—Spring Show 2015
3rd Place—Young Glory 2014-2015
Silver—Young Glory 2014 December
Silver, Silver, and Bronze for AdCure.org campaign—Young Glory 2014 October
Silver, Finalist, and Finalist—Young Glory 2014 September
Bronze—One Club Boot Camp SF 2014
Merit—One Show China Youth Creative Competition 2013
Merit—Times Young Creative Awards 2010
Semi-finalist—Microsoft Imagine Cup 2009
TECHNICAL SKILLS
Advertising / Branding / Graphic Design / Typography / Creative Strategy / Web Design / UI&UX Design / Front-end Dev / Motion Graphic / Piano
SOFTWARE
Adobe Creative Suite / Adobe After Effects / Sketch / Sublime Text / Final Cut Pro / Microsoft Office / Keynote / Figma
LANGUAGES
English, Chinese Mandarin