Michelle Tang
Creative Director
hellomichelefant@gmail.com
WORKING EXPERIENCE
Weber Shandwick (2015-Now)
Creative Director
Creative Director with 11 years building brands and earned campaigns for Airbnb, Genentech, Kaiser Permanente, Nestle, Nexxus, TRESemmé, Liquid I.V., Sleep Number, VMware and more. I came up as a designer and still art direct. I lead a bi-coastal creative team of 30+ and stay with the work from the first idea through design, shoots, and launch.
Selected Awarded Campaigns:
Vagina Privacy Network, with MSI Reproductive Choice. On the concepting team, then led art direction. 3 Cannes PR awards, 2 PRweek Health awards (2024)
Nexxus “The Unbreakable Instrument.” Creative lead on consumer launch. PRWeek Global Awards Consumer Launch, Shorty Awards Beauty (2024)
“Only On Airbnb.” Led art direction for global earned campaign. Webby Award, SABRE Award, Adweek Experimental Award (2020)
Kaiser Permanente “Challenge Possible.” Silver Anvil Award of Excellence, SABRE Finalist (2019)
I set the visual bar for the team through design reviews, art direction on shoots and motion, and final sign-off on craft. Mentor designers and art directors; co-founded an agency group supporting AAPI creative talentfluency and cultural expertise. Co-founded agency DEI initiative supporting AAPI creative talent. Partner with strategy, growth, and account leadership across 5+ global offices to build integrated brand platforms.
Client Experience Includes:
Airbnb, IKEA, McDonald’s, Liquid I.V., Live Nation, DiGiorno, Nokia, VMware, IBM, Dolby, Bitdefender, Genentech, Roche, Gilead, QuickBooks, Eli Lilly, Gates Foundation, Alzheimer’s Association, Sleep Number, Samsung, Kaiser Permanente, Live Nation, Eventbrite, Gilead, Quickbooks, Eli Lilly, the Moore Foundation, Nexxus, LAWA, and Nestle.
Angela Mears Foundation (2023-Now)
Secretary and Creative Lead
The Angela Mears Foundation is on a mission to make creative careers accessible to all, regardless of means or background. Through our Next Dragon Program, we enable under-resourced, aspiring creatives to accept low- or no-pay internships by providing grants to help with living expenses. These internships are the most common gateway to a fruitful creative career. Through these grants, the Angela Mears Foundation opens doors for diverse thinkers who may have otherwise been locked out of career-defining opportunities — and gives the world the benefit of their one-of-a-kind creativity.
Freelancer (2014-2023)
BeeFree Rebranding, 2022
XIAB Rebranding and Web Design, 2021-2022
Serendea Rebranding, 2021
Tomahawk Science, Branding and Web Design, 2019
BAYCAT, Re-branding and Web Design, 2019
Sara Scholarship, Web Design, 2017-2018
HKNTV, UI design , 05/2015
Web design for Feng Ying Investment Co., 10/2014-01/2015;
AWARDS
3x Cannes PR awards, 2x PRweek Health awards: VPN - Vagina Privacy Network (with MSI Reproductive Choices) 2024
PRWeek Global Awards: Consumer Launch for “The Unbreakable Instrument” Campaign 2024
The Shorty Awards Beauty Winner for “The Unbreakable Instrument” Campaign 2024
NYF Advertising Awards — Grand Jury, 2021
Adweek Experimental Award Winner for “Only On Airbnb” Campaign—Adweek 2020
SABRE Award Winner for “Only On Airbnb” Campaign—SABRE Awards | Holmes Report 2020
Webby Award Winner for “Only On Airbnb” Campaign—Webby Awards 2020
SABRE Award Winner for VMware Employees First Campaign—SABRE Awards | Holmes Report 2019
Silver Anvil Award Winner of Excellence for Kaiser Permanente Challenge Possible Campaign—Silver Anvil 2019
Finalist for Kaiser Permanente Challenge Possible Campaign—SABRE Awards | Holmes Report 2019
Gold for “The One” Documentary—Spring Show 2015
3rd Place—Young Glory 2014-2015
Silver—Young Glory 2014 December
Silver, Silver, and Bronze for AdCure.org campaign—Young Glory 2014 October
Silver, Finalist, and Finalist—Young Glory 2014 September
Bronze—One Club Boot Camp SF 2014
Merit—One Show China Youth Creative Competition 2013
Merit—Times Young Creative Awards 2010
Semi-finalist—Microsoft Imagine Cup 2009
EDUCATION
MFA in Advertising, Academy of Art University, 2012 -2015
BA in Creative Media, Communication University of China, 2007 – 2011
(General Assembly, Certificate for User Experience Design, 2018)
(General Assembly, Certificate for Front-end Web Development, 2017)
SKILLS
Advertising / Branding / Graphic Design / Typography / Creative Strategy / Web Design / UI&UX Design / Front-end Dev / Motion Graphic / Piano
SOFTWARE
Adobe Creative Suite / Adobe After Effects / Sketch / Sublime Text / Final Cut Pro / Microsoft Office / Keynote / Figma
LANGUAGES
English, Chinese Mandarin